Lights on the Creek logo

logo design

Client: McFadden Clay Marketing for the town of Irvington, VA

Imagine a lighted boat parade, the twinkling boats drifting past homes and shops perched along the banks of the creek, the songs of carolers on the breeze. That’s what local businesses in Irvington, VA, envisioned for “Chrismastide in Irvington,” and they needed a sophisticated, hip logo to represent the event. I presented lots of sketches, working through the concepting process to develop a stylized illustration to accompany the agency's font.