bois joli llc logo

logo design

Client: J. Dorn & Associates, Woodstock, GA

Bois Joli is French for “pretty woods,” and here its soothing greens represent a holding company created for charitable giving. The client envisioned a stand of trees with the name as part of the trunks and shadows.

I explored lots of ways to incorporate text into trees. I also wanted to give a sense of security and relationship, like that of a parent company with its holdings. The final product accomplishes both with shape and color.